Ecommerce has fundamentally changed how we act as consumers, with 7.5% of all US retail transactions happening online. It’s an exciting time to be a retailer, and the days of having to setup an ecommerce store from scratch are long behind us.
The most vital tool for any business is a machine to process sales.
It wasn’t that long ago that the only affordable option available was a basic cash register, which included a cash drawer, receipt printer, and occasionally a card reader. These days, advancements in technology have replaced the basic cash register with more advanced point-of-sale systems.
There is nothing friendly about fraud – it is criminal. “Friendly fraud” refers to apparently legitimate customers using their own names, addresses, and credit card numbers to make an online purchase but later disputing the charge with the credit card company. A more accurate term for this behavior is “cyber-shoplifting.”
The online payment market is getting more and more crowded. While greater competition is good for businesses, the sheer number of payment providers can be overwhelming. Here, we’ll take a look at two of the most popular options, Braintree and Stripe, to see which is better for ecommerce and online payments.
Address Verification Service (often referred to as AVS and sometimes Address Validation) is an anti-fraud tool offered by credit card processing companies. The tool works by comparing name and address information given by the person claiming to own the credit card to the name and address on file with the credit card company.