CardFellow Launches New Site in First of Planned Upgrades

MIDDLETOWN, Conn. – CardFellow, a free service that helps businesses secure the most competitive credit card processing, has launched a new website that eliminates the frustration of comparing credit card processors. The site is designed for businesses that want to pay as little as possible for processing but don’t have the time or resources to individually research processors. In addition to CardFellow’s tried-and-true method of offering quotes from hand-selected processors, CardFellow now provides the ability to request a quote from any processor directly from the website, ensuring transparency and helping businesses quickly make an apples-to-apples comparison. The new site also offers an extensive product wiki where businesses can research equipment and add the perfect machine to their quotes with one click. Objective profiles of processors in the processor directory and the ability to read and post consumer reviews of both processors and equipment round out CardFellow’s new platform offerings. The year-long redesign didn’t just focus on features. The new site has been streamlined to provide detailed price quotes in an easy-to-read format while enhanced navigational tools allow quick access to helpful information. “The site really emphasizes usability,” says founder and president Ben Dwyer. “We wanted to maximize access to useful information while reducing the amount of time it takes to get that information. What previously required hours of independent research, CardFellow users can now do in minutes from one place.” The frequently cited CardFellow blog, offering accurate information on a wide range of credit card processing topics, remains a staple of the new website. CardFellow, LLC has been helping businesses find the most competitive credit card processing solutions since 2006. The company’s online marketplace offers instant quotes from pre-screened credit card processors as well as personalized support to help businesses select the best option. CardFellow also offers an extensive product directory with one-click options to add equipment to quotes, and a review system for consumers to read or post about experiences with processors or equipment. Merchants remain anonymous so they can review quotes without the pressure of sales calls. Based in Connecticut, CardFellow provides services to businesses throughout the United States.

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Ben Dwyer

Ben Dwyer began his career in the processing industry in 2003 on the sales floor for a Connecticut‐based processor. As he learned more about the inner‐workings of the industry, rampant unethical practices, and lack of assistance available to businesses, he cut ties with his employer and started a blog where he could post accurate information about credit card processing. As the blog gained in popularity, Ben began directly assisting merchants in their search for a processor. Ben believes in empowering businesses by providing access to fair, competitive pricing, accurate information, and continued support. His dedication to transparency and education has made CardFellow a staunch small business advocate in the credit card processing industry.

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