Unlike magnetic stripe cards, chip cards inserted into the reader must stay there until the transaction is complete. In some cases, customers wait 15 seconds or longer for the authorization to go through once the cashier has hit the appropriate payment button. This creates a lot of friction, slowing the checkout process, increasing wait time in lines, and deterring both consumers and business owners from utilizing the technology. It would appear the EMV standard was focused entirely on security with no thought as to the needs of consumers and businesses. Card issuers were so intent on removing fraud liability that they didn't consider how transaction speed could affect businesses. Thankfully Visa, Discover, MasterCard and American Express have led the charge to correct this gross oversight with a new EMV software update called Quick Chip (M/Chip Fast for MasterCard), which we'll be taking an in-depth look at in this article.
