Big companies attract lots of reviews, and this one is no exception. Are the First Data complaints what you should believe, or should you listen to the reviews that praise the company? The truth is, you could get a great deal with First Data merchant services, or a not so great deal. It depends on how you go about signing up for processing. First Data offers credit card processing services directly and through resellers, commonly known as ISOs. Because of that, there's no standard pricing for First Data. The ISO has control over the rates and fees you'll pay, and it can vary wildly. Let's take a look at exactly what the company can do and what customers think of the First Data merchant services.
News
In spring of 2017, First Data acquired Acculynk, makers of the PaySecure solution that enables online PIN debit entry. The use of PINs for online transactions has been possible for several years, but has not caught on and isn't offered by most online businesses. Supporters hope that First Data's acquisition will increase usage of online PIN debit transactions, which can be lower cost for businesses.What services does First Data offer?
As one of the largest processors in the world, First Data offers all the payment services you need, including credit card and check acceptance, terminals and point-of-sale solutions, ecommerce, fraud protection, mobile solutions, and robust reporting. First Data merchant services offers merchant accounts directly and through resellers, called independent sales organizations. (ISOs.)Credit Card Processing
Quickly and securely accepted credit and debit cards. First Data offers card acceptance online, in person, and over the phone. However you need to take cards, you can do so on the First Data platform. First Data next day funding means you'll see funds in your bank account quickly, reducing the time between when you process a transaction and when you receive the money. First Data merchant services boasts transaction approvals in under 2 seconds, and allows you to accept most major credit and debit cards, including Visa, MasterCard, Discover, Diners' Club, and EBT. First Data also has seamless integration with point-of-sale systems and the option to offer cash back to debit card users.Check Acceptance
First Data offers TeleCheck electronic check acceptance service to convert paper checks into electronic checks. Conversion to echecks helps reduce fraud and bounced checks. You can also choose options like TeleCheck Checks by Phone to allow customers to make payments from their checking accounts over the phone, or TeleCheck RemotePay to allow you to accept recurring payments from a customer's checking account.International Payment Acceptance
Businesses with international customers will be happy to know that First Data offers Dynamic Currency Conversion (DCC) to allow you to accept and process transactions from international customers in their preferred currency. DCC features daily updates of foreign currency exchange rates. Read more about how to take international payments.E-Commerce
First Data provides scalable e-commerce solutions for processing transactions online. You can also choose to use alternative payment options like Bill Me Later, PayPal, and Google Checkout. First Data's Payeezy e-commerce solution lets you accept payments with any card or with a PayPal account or check. Payeezy has over 70 shopping carts to choose from, and offers real-time access to transaction information.Mobile Solutions
For accepting payments with a smartphone or tablet, First Data offers SourceConnect and uCommerce as well as the Clover Go to allow you to use an NFC mobile device. Seamlessly integrate mobile payment apps or use First Data's PayEdge cloud-based mobile solution. The company also offers wireless terminals for on-the-go acceptance of payments. If you'd like to use your smartphone or tablet, First Data offers MobilePay, Pogo, or Verifone's PAYware Mobile solution to process transactions.Clover Capital
First Data offers a merchant cash advance program, Clover Capital, for those that need access to funds for business purposes. As with most cash advances, Clover Capital does not require collateral or a personal guarantee. Additionally, there's no fixed payment amount, as you'll repay the advance through a percentage of your daily credit card sales. The one-page application requests basic information about your business and financial situation. You'll also need to provide copies of your previous 6 months' processing statements and previous 2 months' bank statements. The application review takes an average of 3-5 business days and funds for approved applications are typically deposited within 2 days of approval and signing paperwork.Perka Loyalty Card App
First Data also offers the Perka loyalty card app to help you capitalize on and reward loyal customers. Perka is a company that specializes in loyalty programs for small businesses. The loyalty card app is free for your customers to download (and is available for both Android and Apple smartphones) and lets your customers accumulate rewards for shopping at your business. The program is customizable, allowing you to tailor it to your business' specific needs, and includes unique features like a beacon that alerts you when a customer enters your store, so you can greet them by name. You can also check out this video from First Data about the Perka loyalty app:Veteran Program
First Data offers a "Veteran's Program" that provides veteran-owned or affiliated businesses with discounted pricing on processing and lower cost equipment. Additionally, eligible businesses can receive free credit card processing on Independence Day and Veteran's Day. The offer is open to business owners where the owner or the owner's spouse is an active duty military member, member of the reserves, or an honorably discharged veteran. On the noted holidays, eligible businesses can process transactions with no processing fees. The free processing will be applied as a rebate on your statement. The offer excludes certain costs, such as monthly fees, chargebacks, and fines.Credit Card Processing Equipment
First Data offers a variety of machines for taking credit cards, including the popular Clover family of processing equipment. It also offers the proprietary FD series. Terminals boast fraud protection and security features to help keep your customers and your business safe. Most equipment can connect to the internet wirelessly. First Data sells equipment, but also regularly leases equipment, a practice we don't recommend here at CardFellow. Leases go through its equipment arm, First Data Global Leasing, and typically involve expensive contracts separate from your processing contract. If you're going to use First Data, it's a good idea to bypass the equipment lease, and purchase instead.Clover
While First Data supports different equipment, it particularly pushes the Clover line, which includes full POS systems (the Clover Station and Clover Station 2018), small footprint or portable systems like the Mini, Flex, and Mobile, and a smartphone app/reader called the Clover Go. You can view details and read reviews of any of the Clover machines in our product directory: Clover systems.

Clover vs. Square
Many businesses correctly note that there are a lot of similarities between Clover equipment and Square equipment. (Especially as Square continues to debut new machines like the Terminal, a competitor to the Clover Flex.) A primary difference between Clover and Square is processor compatibility. Square only works with Square for credit card processing. You can't use the equipment with other processors. By contrast, Clover works with any processor that runs on First Data's platform, giving you more choices when deciding on a processing company. That also means that you have more opportunity to negotiate better pricing. (More competition = lower costs for you.) Read more about the differences between Clover and Square.Security and Fraud Protection
First Data offers TransArmor Data Protection for an additional fee. But when I say "offers," I really mean "requires" since First Data adds the TransArmor solution to all its clients' accounts. (Note that CardFellow clients are exempt from this requirement. You can choose to use the TransArmor security package, but you are not required to like other businesses are.) TransArmor features encryption and tokenization to protect businesses and their customers. Aside from TransArmor, the company provides a limited warranty against compromises. Additionally, First Data offers EMV enablement to allow you to implement chip-based payments through point-of-sale terminals or with a mobile device. First Data helps you achieve PCI compliance and complete yearly assessments to ensure that you are always meeting compliance requirements. The company can help you identify possible vulnerabilities in your systems, and suggest solutions to prevent breaches.First Data Rates and Fees
Like all processors, First Data can set rates and fees differently from one business to the next. The company has the ability to offer pricing on several different models, including interchange plus and flat rate. Keep in mind that your pricing will vary depending on whether you go directly to First Data or to a reseller in addition to what pricing model the processor uses. First Data's flat rate pricing is as follows:| $50,000/month or less | $50,000 – $200,000/month | |
| Swiped Rate | 2.69% | 2.29% |
| Keyed Rate | 3.69% | 3.29% |
| Per-Transaction Fee | $0.09 | $0.19 |


