(Evil) Tiered Pricing Merchant Account Services

Tiered Pricing Merchant Account

Tiered pricing is an opaque and expensive merchant account pricing model.

Tiered merchant account pricing is currently the most common form of pricing for credit card processing services. Tiered pricing is opaque, expensive and is the vehicle for many of the hidden fees that plague the credit card processing industry. A more cost-effective, transparent alternative to tiered merchant account pricing is available to businesses that know enough to request it.

What is Tiered Pricing

Tiered pricing is a merchant account rate structure that credit card processors use to assess charges. Tiered pricing is also referred to as bundled pricing because it allows processors to group interchange fees into general rate tiers of their choice.

Tiered pricing can be identified in a couple of different ways, the easiest of which is to look for the qualified, mid-qualified and non-qualified rate tiers after which the pricing model is named. The sample statement below, taken from our article about how to read an Intuit merchant statement, provides a quintessential representation of how tiered pricing is shown on a merchant account statement.

Tiered pricing statement example

The terms "qualified," "mid-qualified" and "non-qualified" are often abbreviated, so be sure to look for variations of the terms when identifying tiered pricing. For example, the terms are abbreviated on Intuit merchant services statement above as "qual," "mqual" and "nqual," respectively.

In the absence of terms "qualified," "mid-qualified" and "non-qualified," tiered pricing can also be identified by a consistent set of rates across all card brands. These rates will generally be in the area of 1.65% - 3.25%, but may be higher or lower depending on how many tiers a processor is using. The sample statements below show examples of tiered pricing identified through consistent rates across all card brands.

Tiered pricing statement same rate

This tiered processing statement shows a rate of 2.00% for Visa, MasterCard and Discover.

Tiered pricing rate example

This tiered processing statement shows a rate of 1.75% for Visa, MasterCard and Discover.

Tiered statement example

This tiered processing statement shows rates of 1.59%, 2.19% and 1.49% for various types of cards, but the rates are still consistent across all card brands. For example, the rate for MDBT (MasterCard debit) is 1.49%, and the rate for VDBT (Visa debit) is also 1.49%.

How Tiered Pricing Works

Tiered pricing allows a credit card processor to group numerous interchange fees into three or more general pricing tiers of its choice.

Interchange Fees

Before you can understand how tiered pricing works, you first have to have a basic understanding of interchange. Interchange rates are essentially wholesale processing rates that are paid by businesses to the banks that issue credit cards. For example, if a customer uses her Bank of America credit card to purchase gas, the gas station will pay an interchange fee to Bank of America.

There are numerous different interchange fee categories, but they are the same for all businesses and are determined on a per-transaction basis. The interchange category that a transaction will be placed into is not known until the transaction is actually processed. Several variables such as card type (credit or debit), card category (reward, standard, consumer, etc), transaction method (keyed, swiped, etc.) and more all have an impact on which interchange category a transaction falls into.

All combined, Visa, MasterCard and Discover have several hundred different interchange categories. So, it's not uncommon for a business to pay twenty or more different interchange rates throughout a typical month of processing.

Visa and MasterCard post interchange fee schedules online. Check out the interchange schedules for Visa and MasterCard by following these links to get an idea of how many fee categories exists.

Bundling Interchange Fees

When a business pays credit card processing fees via a tiered pricing model, it does not pay interchange fees directly. Instead, the business pays its processor's tiered rates, and the processor essentially pays interchange fees on the business's behalf. This allows the processor to classify interchange fees under its own rate structure by assigning individual interchange categories to its qualified, mid-qualified or non-qualified pricing tiers.

The table below gives an example of how a processor might organize nine common Visa interchange categories under a tiered pricing model for a business that swipes most transactions. Actual interchange categories and fees are listed on the left, followed by the processor's tiered rates in the center, and the markup the processor would earn on each transaction is on the right.

Interchange Category Interchange Fee Processor's Tiered Rates Processing Markup
Retail Debit Reg. 0.05% + $0.21 Qualified: 1.69% plus $0.25 1.64% + $0.04
Retail Debit Unreg. 0.95% + $0.20 0.74% + $0.05
Visa CPS/Retail 1.51% + $0.10 0.18% + $0.15
CNP Debit 1.60% + $0.15 Mid-Qualified: 2.25% plus $0.31 0.65% + $0.16
Rewards I 1.65% + $0.10 0.60% + $0.21
Retail Key Entry 1.80% + $0.10 0.45% + $0.21
Business Card - Retail 2.20% + $0.10 Non-Qualified: 3.35% plus $0.31 1.15% + $0.21
Signature Preferred 2.10% + $0.10 1.25% + $0.21
Corporate Card - Retail 2.10% + $0.10 1.25% + $0.21

As you can see by this example, interchange rates are substantially lower than the processor tiered rates, and the processor's markup varies widely depending on which tier the processor uses for each interchange category.

Why Tiered Pricing is Bad

The only benefit to tiered pricing is that it presents rates and fees in a simple, easy to read format. However, the simplicity of this pricing model makes it opaque and expensive.

It's Expensive

The reasons outlined below combine to make tiered pricing a costly pricing model. It has been our experience here at CardFellow that businesses generally save between 40% - 50% on credit card processing charges by switching to a more competitive pricing model.

Conceals the True Cost of Processing

As you can see from the example pricing table above, a processor does not disclose the actual cost of a transaction. Instead, only the processor's qualified, mid-qualified and non-qualified rates are visible. By hiding interchange fees, a business is never shown the actual cost of its processing thereby allowing the processor to charge markups that are often exorbitant.

Increased Cost, Same Rates

Tiered pricing makes it possible for a processor to increase a business's processing cost without increasing its rates. Processors accomplish this by routing a greater number of interchange categories to the more expensive mid and non-qualified pricing tiers. For example, compare the table below with the table posted earlier in the Bundling Interchange Fees section above.

Interchange Category Interchange Fee Processor's Tiered Rates Processing Markup
Retail Debit Reg. 0.05% + $0.21 Qualified: 1.69% plus $0.25 1.64% + $0.04
Retail Debit Unreg. 0.95% + $0.20 0.74% + $0.05
Visa CPS/Retail 1.51% + $0.10 0.18% + $0.15
CNP Debit 1.60% + $0.15 Mid-Qualified: 2.25% plus $0.31 0.65% + $0.16
Rewards I 1.65% + $0.10 Non-Qualified: 3.35% plus $0.31 0.60% + $0.21
Retail Key Entry 1.80% + $0.10 0.45% + $0.21
Business Card - Retail 2.20% + $0.10 1.15% + $0.21
Signature Preferred 2.10% + $0.10 1.25% + $0.21
Corporate Card - Retail 2.10% + $0.10 1.25% + $0.21

Notice that the processor's rates are exactly the same in both tables, but in the second table the processor considers more interchange categories non-qualified. This will result in the business paying greater costs even though the processor's rates are exactly the same in both cases.

Allows Processor to Keep Refund Credits

When a business refunds a customer for a credit or debit card transaction fees, the business is supposed to receive a credit for a portion of the interchange fees paid on the original transactions. For example, an online business receives a credit of 2.05% on interchange fees for a returned transaction involving a traditional consumer credit card.

Since interchange categories are bundled on tiered pricing, interchange credits are not passed to businesses. Instead, processors simply keep interchange credits as additional revenue.

Inconsistent Markup

As you can see from the two example tables above, tiered pricing results in a different markup for virtually each individual interchange category. The sporadic markup and inconsistent qualification associated with tiered pricing makes it impossible to compare among processors.

Lost Durbin Savings

The Durbin Amendment to the The Dodd-Frank Wall Street Reform and Consumer Protection Act that took effect on October, 1 2011 capped the interchange fee that large banks could charge at just 0.05% plus $0.21. The law capped interchange fees at the card-issuer level, not at the processor level.

This means that any business being billed via tiered pricing will pay its processor's qualified rate instead of the newly capped rate of just 0.05%. The per-transaction loss is substantial when considering that qualified rates are typically 1.65% or higher.

Alternatives to Tiered Pricing

Interchange plus pricing is the most desirable form of credit card processing pricing because it is relatively inexpensive, transparent and easy to reconcile. Unlike tiered pricing, interchange plus functions by billing interchange fees directly to businesses. Interchange plus is often referred to as interchange pass through for the way that interchange fees are passed directly to businesses.

With interchange plus pricing, a processor makes money by charging a fixed percentage over actual interchange rates regardless of the type of card or how a transaction is processed. The result is a low consistent markup over actual cost.

The transparency and measureable competitiveness that interchange plus provides makes it the ideal credit card processing pricing model. For this reason, it's the only form of pricing that we allow credit card processors to quote in CardFellow's marketplace. Sign up for free at CardFellow to receive instant competitive credit card processing quotes.

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4 Responses to (Evil) Tiered Pricing Merchant Account Services

  1. Pingback: American Express OptBlue

  2. Bev says:

    Our processor, Transfirst, changed our fees from “Interchange passthrough” to “Tiered” without changing our contract, which automatically renews each year. They claim to have notified us of “changes” but the tiny blurbs at the bottom of some statements really did not give us any idea that they were fundamentally changing our contract. We brought this to their attention, and they are now offering us our contract rate (once again), and a refund of $2,500 but we have to stay on with them. I feel they stole more like $7,000 from us through these deceptive changes to our statements over 2 years. Should we contact our lawyer about this?

  3. Bjorn Borstelmann says:

    This is an awesome overview of what you need to know to get the best credit card processing fees for your ecommerce merchant account. It’s wild to realize how much markup tiered pricing allows to these middlemen… and nice to know that there are still those out there who make their cut in a transparent & fair way with interchange plus :)

  4. Blake W. says:

    It’s amazing to me what some of these companies will get away with. I 100% agree with this article. The last paragraph is probably the most beneficial. If you’re a merchant that is not on Interchange/Cost plus pricing, then you are absolutely getting the raw end of the deal and you’ll never know what you’re really paying for when it comes to this simple service. Thanks to the writers. These guys seem like they’re on the up and up to me.

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